Sunday, February 16, 2020

Establish & Adjust the markerting mix3 Case Study

Establish & Adjust the markerting mix3 - Case Study Example Swann was founded in 1988 by David Swann in Melbourne, Australia and now has offices in the USA, Australia, and Hong Kong with global distribution through partners in the UK, Europe, South Africa, New Zealand, the Philippines, Singapore, the Middle East and more. The company will continue its aggressive drive to expand its international distribution network in the future. Swann's reseller network includes some of the worlds largest retailers and distributors including Fry's Electronics, Radio Shack, The Home Depot, Ritz Camera, Brandsmart USA, Makro, Maplin Electronics, Currys, Dixons and Dick Smith Electronics. Swann's sales expectations: "Globally, Swann expected to report sales revenue of between US million and US million this financial year. Around 75 percent of these revenues would be generated from international markets, Lane said". Swann expected CCTV to grow strongly due to concerns about vandalism, crime and even terrorism. CCTV products were used in the arrest of suspected terrorists following the recent bombings in London. The company recently signed an agreement with an unnamed supply partner that would allow it to develop products exclusively for some of the world's largest retailers. Swann was targeting the top 200 retailers around the world, Lane said. Although sales of Swann's traditional IT products such as modems and USB peripherals were still strong, the growth market was security, Lane said." The article also reported that Swann's financial position is good, "'We're in a strong financial position', he said It is believed that the CCTV market worldwide is potentially worth around US billion. Last

Monday, February 3, 2020

Affluenza Essay Example | Topics and Well Written Essays - 1000 words - 1

Affluenza - Essay Example This heady mix of wealth and power need to be counterbalanced by accountability and responsibility for the general public. But, going by the evidence presented by the authors of this book, the outcomes so far have been harmful for the people at large and the environment in which they live. The poor people are especially badly hit by this phenomenon (de Graaf et. al, p.112). While the rich are getting richer than ever before, the real incomes of the poor in America have stagnated or declined. In this way the poor are disadvantaged twice, as the consumerist society keeps promoting ‘affluenza’. In this context, one can understand the importance of delving further into this topic and learn more about its role in promoting a regressive consumerist culture. The following passages will cite pertaining arguments from the book in support of the thesis, which is that the poor are punished twice as a result of Affluenza. A major manifest symptom of Aflluenza, the authors point out, is the general decline in sense of self-worth among Americans. A culture that endlessly promotes materialism and accumulation of wealth with barely any mention of other aspects of healthy living such as harmonious family life, participation in communal activities, etc. is fundamentally wrong. What psychologists refer to as low self-esteem is alternatively called as ‘status anxiety’ by social commentators. These are especially more evident in poor peoples’ conceptions of themselves, as they suffer from ‘Affluenza’ - â€Å"the bloated, sluggish and unfulfilled feeling that results from efforts to keep up with the Joneses† (de Graaf et. al, p.172). In other words, it is the influenza like ailment that affects citizens when they march mindlessly in pursuit of affluence. As the authors pertinently state, â€Å"theres a downside to this obsession, and in our